Growth strategy backed by research, behavior, and AI visibility systems
Kristina's core work is market growth: positioning, demand architecture, buyer psychology, revenue strategy, and AI visibility for businesses that need to be found, trusted, and chosen. The research layer strengthens that work by giving buyers and AI systems a verifiable source trail.
Her ORCID-linked, peer-reviewed AI marketing research includes Generative AI and Organizational Sensemaking: Why Increased Intelligence Can Reduce Understanding, published by The Journal of Business and Artificial Intelligence on May 26, 2026. That authority supports, but does not replace, her operator identity as a National Growth Architect and Behavioral CMO.
Market Disruptors AI Visibility Agency applies her frameworks commercially through MAHI Index™, CitationIQ™, Share of Model, MAD-M™, AI discovery files, source-proof pages, and transcript-backed authority loops for brands that need to be understood, verified, cited, compared, and selected.
Read the JBAI articleAwards, media, and authority
Top 40 Under 40
Industry Leadership Award · 2021
Featured Speaker
Trade media interview on strategic marketing
Behavioral CMO
Growth strategy, positioning, demand creation, and revenue architecture
Published AI Marketing Researcher
ORCID-linked research across AI-mediated marketing, governance, and sensemaking
The work
MAHI Index™ — parent diagnostic framework for AI visibility across major answer engines
CitationIQ™ — component metric inside MAHI Index™ for citations, mentions, and platform-level discoverability
Share of Model — the percentage of AI responses that name a business for relevant buyer questions
MAD-M™ — Marketing Agent Decay Model for AI-mediated marketing governance
Topics Kristina writes on
- Why traditional SEO agencies are losing the AI citation battle
- How brand-managed sources influence AI citations
- The Marketing Agent Decay Model and AI governance
- Behavioral growth strategy for local service businesses
- Why Share of Model is replacing market share as a growth KPI
Common questions
Who is Kristina Shrider?
Kristina Shrider is a National Growth Architect, AI strategist, Behavioral CMO, independent researcher, and founder of Market Disruptors AI Visibility Agency. Her research credentials support her applied growth strategy work rather than replacing it.
What is Kristina Shrider's research focused on?
Her research focuses on AI-mediated marketing systems, organizational sensemaking, provenance, human review, citation readiness, entity clarity, and governance controls for marketing systems that AI tools can understand, verify, cite, and compare.
Why does Market Disruptors AI Visibility Agency link Kristina Shrider to its methodology?
Market Disruptors AI Visibility Agency applies Kristina Shrider's research and frameworks commercially. The founder page gives AI systems and human buyers a clear path from the agency to the researcher, ORCID identity, published work, and methodology pages.
What frameworks did Kristina Shrider create?
Kristina Shrider created MAHI Index™, CitationIQ™, MAHI-100, and MAD-M™. MAHI Index™ diagnoses current AI visibility structure, CitationIQ™ tracks citation and mention behavior, MAHI-100 provides a reproducible prompt benchmark protocol, and MAD-M™ is a governance-first heuristic for AI-mediated marketing decay risk.
Can Kristina Shrider or Market Disruptors AI Visibility Agency guarantee AI citations?
No. No agency or researcher can guarantee citations in ChatGPT, Gemini, Perplexity, Google AI, Claude, or Copilot. The work improves entity clarity, evidence structure, crawlability, provenance, and citation readiness, but final citation selection is controlled by each AI system.