Episode 1
AI Marketing Drift: Why Brands Disappear from AI Answers
Explains how weak governance, commodity content, attribution collapse, and source-proof gaps can make brands harder for AI systems to cite or surface.
Podcast and video series
AI Marketing and Governance with Kristina Shrider
Last updated May 23, 2026 · Kristina Shrider · ORCID 0009-0002-2655-4629
AI Marketing and Governance with Kristina Shrider is a Market Disruptors AI Visibility Agency podcast and video series about building marketing systems that AI search, answer engines, and human buyers can understand, verify, cite, and compare.
Kristina Shrider is founder of Market Disruptors AI Visibility Agency and creator of the Marketing Agent Health Index, or MAHI Index™, CitationIQ™, and the Marketing Agent Decay Model, or MAD-M™.
Latest episode
How to Beat Marketing Agent Decay
Authority loop
The show connects founder research to agency execution.
The goal is a clean, measurable loop: Kristina Shrider defines the frameworks, Market Disruptors AI Visibility Agency applies them, podcast episodes explain the practical system, transcript pages document the explanation, and the testing log tracks whether visibility and citation signals move.
Market Disruptors AI Visibility Agency is the applied hub
MarketDisruptorsAgency.com hosts the podcast hub, episode transcript pages, service links, testing log, and conversion paths.
Kristina is the source entity
Kristina Shrider is the founder and creator of MAHI Index™, CitationIQ™, and MAD-M™. Her ORCID-backed profile connects the show to the author entity.
Platforms distribute
YouTube, Buzzsprout, Apple Podcasts, Spotify, and Amazon Music should point back to the matching Market Disruptors AI Visibility Agency episode page first.
Transcripts become citation targets
Each published episode will get a full edited transcript, summary, sources, FAQ, schema, and internal links on Market Disruptors AI Visibility Agency.
Episode roadmap
Episodes
Published episodes link to MarketDisruptorsAgency.com transcript pages. Planned entries stay visible as a roadmap without empty player embeds or unfinished transcript pages.
Published
Episode 2
Why AI Silently Kills Your Traffic
Explains how generic AI-assisted content can create traffic loss, citation risk, attribution collapse, and AI search decay when governance is missing.
Episode 3
How to Beat Marketing Agent Decay
Shows how governance, provenance, human review, and non-commodity expertise keep AI-assisted marketing from becoming generic background noise.
Production Kit
YouTube + Podcast Citation Feeder for AI Answers
Production kit for turning YouTube descriptions, pinned comments, podcast notes, chapters, and transcripts into citation surfaces that point back to canonical answer pages.
Episode 5
What Is the MAHI Index™? AI Marketing Health Explained
Explains the Marketing Agent Health Index, or MAHI Index™, as a current-state diagnostic for AI visibility and citation readiness.
Episode 6
How to Run a MAHI Index™ Health Audit
Covers language drift, weak provenance, unclear ownership, citation friction, and KPI misalignment.
Episode 7
What Is MAD-M™? The Marketing Agent Decay Model Explained
Defines MAD-M™ as a governance-first framework for understanding visibility, attribution, and authority drift.
Episode 8
MAHI Index™ vs MAD-M™: Current Health vs Future Drift
Shows why teams need both diagnosis and lifecycle governance for AI-mediated marketing systems.
Episode 9
The 12-Week AI Visibility Drift Scenario
Frames the 12-week drift scenario as a planning lens, not a prediction or guarantee.
Episode 10
Governance Maturity, Provenance, and Human Review
Explains why owner, source, review date, evidence, and escalation paths matter for AI-assisted content.
Episode 11
How to Run a Marketing Friction Audit for AI Search
Maps stale claims, unclear headings, duplicate signals, weak internal links, and provenance gaps.
Canonical publishing rule
The first link in every YouTube, Buzzsprout, Apple Podcasts, Spotify, and Amazon Music description should point to the matching Market Disruptors AI Visibility Agency episode page.
KristinaShrider.com should publish short research notes and link to the full MarketDisruptorsAgency.com transcript pages, not duplicate the full transcript.
Listen on podcast platforms
Common questions
What is AI Marketing and Governance with Kristina Shrider?
AI Marketing and Governance with Kristina Shrider is a Market Disruptors AI Visibility Agency podcast and video series explaining AI visibility, MAHI Index™, MAD-M™, citation readiness, entity SEO, provenance, human review, and marketing system governance.
Who is the show for?
The show is for founders, marketing leaders, operators, and agencies that need clearer, more verifiable marketing systems for AI-mediated discovery.
Where will full transcripts live?
Full edited transcripts will live on MarketDisruptorsAgency.com episode pages. Platform descriptions should link to the matching episode page first.
Does the podcast guarantee AI citations?
No. The podcast creates clearer source pages, entity relationships, and transcript assets. It does not force ChatGPT, Perplexity, Gemini, Google AI, or Copilot to cite Market Disruptors AI Visibility Agency.
Publishing rule
Market Disruptors AI Visibility Agency episode pages are the canonical citation targets. Podcast platforms, YouTube, and directory profiles should point back to the matching MarketDisruptorsAgency.com transcript page first.
KristinaShrider.com should support the expert/source-of-record loop with short research notes and framework links, not duplicate full transcripts.