Press, awards, research, and media
Press, Awards & Research
Kristina Shrider is a National Growth Architect, AI strategist, Behavioral CMO, independent researcher, and founder of Market Disruptors AI Visibility Agency. This page connects her awards, media appearances, ORCID-linked research, MAHI Index™, MAD-M™, and applied AI visibility work.
Awards, media, and publications
Industry Leadership Award · 2021
Top 40 Under 40
Industry leadership recognition for Kristina Shrider's growth, marketing, and leadership work before founding Market Disruptors AI Visibility Agency.
View publicationTrade media interview
Kristina Shrider on Her Holistic, Big-Picture Approach to Strategic Marketing
Trade media interview covering strategic marketing, big-picture growth thinking, and operator-level marketing leadership.
View publicationPublished May 26, 2026 · The Journal of Business and Artificial Intelligence
Generative AI and Organizational Sensemaking: Why Increased Intelligence Can Reduce Understanding
JBAI-published research on Narrative Entropy™, Provenance Architecture™, MAHI Index™, and MAD-M™ in AI-augmented organizations.
View publicationPublished 2026
The Marketing Agent Decay Model (MAD-M™): A Governance-First Heuristic for AI-Mediated Marketing Systems
A governance framework for AI-mediated marketing systems and the risk of brand narrative decay as automation increases.
View publicationPublished 2026
The Marketing Agent Decay Model (MAD-M™) as a Governance-First Heuristic
A governance-first framing of marketing-agent decay and the oversight conditions needed for coherent AI-assisted strategy.
View publicationResearch publication
From Automation to Judgment: Limits of Generative AI in Strategic Marketing Decision Making
Research on where generative AI supports marketing decisions and where strategic judgment remains necessary.
View publicationIndustry research we cite in client work
Market Disruptors AI Visibility Agency uses verifiable third-party research to guide AI visibility strategy. The Yext citation study is especially important because it shows how much AI answer coverage comes from brand-managed sources.
Yext, October 2025