Press and research
Press, Research & Industry Citations
Market Disruptors Agency operates at the intersection of independent AI marketing research, applied AI visibility strategy, and local service business growth.
Founder publications
Published 2026
The Marketing Agent Decay Model (MAD-M™): A Governance-First Heuristic for AI-Mediated Marketing Systems
A governance framework for AI-mediated marketing systems and the risk of brand narrative decay as automation increases.
View publicationPublished 2026
The Marketing Agent Decay Model (MAD-M™) as a Predictive Framework
A predictive framing of marketing-agent decay and the governance conditions needed for coherent AI-assisted strategy.
View publicationResearch publication
From Automation to Judgment: Limits of Generative AI in Strategic Marketing Decision Making
Research on where generative AI supports marketing decisions and where strategic judgment remains necessary.
View publicationIndustry research we cite in client work
Market Disruptors Agency uses verifiable third-party research to guide AI visibility strategy. The Yext citation study is especially important because it shows how much AI answer coverage comes from brand-managed sources.
Yext, October 2025