The Only AI SEO, AEO & GEO Agency Built Exclusively for Home Services
Semrush gives you a score. NP Digital gives you a blog. WebFX gives you a ranking report. We give you one thing: your phone ringing because AI recommended you.
We don't serve e-commerce. We don't serve SaaS. We don't serve retail. Every strategy we have was built for a contractor. That's why it works.
Why a Home Services Specialist Beats a Generalist Agency — Every Time
The best AI SEO strategy for a roofing company is fundamentally different from the best AI SEO strategy for a SaaS company. Generalists don't know the difference. We only know one.
AI recommends specialists
When a homeowner asks ChatGPT 'best HVAC company near me,' AI already knows the difference between a general marketing agency's boilerplate HVAC page and a company that only works with HVAC companies. Specificity is an authority signal.
Trade language is not generic
HVAC owners talk about dispatch rate and booked service calls. Roofers talk about storm-season leads and supplement negotiations. Lawn companies talk about recurring contract value. Generic agencies write generic copy. We write in your trade's language.
Your competitors are not e-commerce brands
NP Digital built their playbook for e-commerce and enterprise SaaS. Your competitors are other local contractors. A home services specialist knows exactly who's winning AI citations in your market — and how to take that position.
Results are measurable in calls, not traffic
A generalist agency optimizes for traffic and rankings. We optimize for what matters to a contractor: the phone ringing. CitationIQ™ measures AI citation share. We count booked calls, not page views.
Market Disruptors vs. Tools vs. Generalist Agencies
Honest comparison. We're not the right choice for every business — but for a home service company that wants AI citations, we're the only purpose-built option.
| Feature | Market Disruptors | Tools(Semrush / HubSpot / Ahrefs) | Generalist Agency(NP Digital / WebFX / etc.) |
|---|---|---|---|
Exclusive focus on home services We only work with home service businesses. Every benchmark, tactic, and template is built for your trade. | |||
AI citation monitoring (live, per query) Our CitationIQ™ checks ChatGPT, Perplexity, and Google AI Overviews in real time. Semrush tracks rankings — not AI citations. | |||
Trade-specific landing pages built for you Generalist agencies build generic pages. We build /home-services/hvac, /home-services/roofing — pages calibrated to how homeowners actually search by trade. | |||
AEO (Answer Engine Optimization) HubSpot's AEO Grader shows a score. We optimize the actual content, FAQPage schema, and answer structure that earns AI citations. | Score only | ||
GEO (Generative Engine Optimization) GEO is optimizing to appear in AI-generated content. No generalist agency has a systematic GEO methodology for local service businesses. | |||
FAQPage + HomeAndConstructionBusiness schema Tools can generate schema. We implement, test, and verify it's actually improving AI citations — not just technically present. | |||
Florida market knowledge (HOA, storms, AC culture) We built this for Florida contractors. HOA fence compliance, impact window insurance discounts, hurricane prep HVAC — it's baked in. | |||
Nationwide service-area expansion strategy Tools show keyword volume. We build the actual city + trade pages that rank. | |||
Done-for-you implementation (not just reports) Every tool gives you a report. We do the work. No in-house team needed. | |||
Pricing built for contractor budgets Enterprise tools cost $500+/mo. Large agencies charge $5K–$20K/mo retainers. We're built for the HVAC company that wants ROI, not overhead. |
Market Disruptors vs. Specific Alternatives
We'll be direct about what each option does well — and where the gaps are for home service businesses specifically.
Market Disruptors vs. Semrush
What Semrush Does
Keyword research, rank tracking, site audits, backlink analysis. Excellent for SEO teams managing large websites. Costs $250–$500+/mo for the features home service companies need.
What Market Disruptors Does
We use data like Semrush's to inform strategy — but we implement it. You don't need a tool; you need citations. We get you cited by AI. Semrush shows you the problem. We fix it.
The Verdict
Use Semrush if you have an in-house SEO team. Use Market Disruptors if you want the work done for you, specifically for your trade.
Market Disruptors vs. HubSpot AEO Grader
What HubSpot AEO Grader Does
Free tool that gives you an AEO score out of 100. Useful for a quick benchmark. Doesn't fix anything — just scores your current state.
What Market Disruptors Does
CitationIQ™ goes further: we check your actual AI citations across ChatGPT, Perplexity, and Google AI Overviews — not just your site's technical readiness. Then we fix what's hurting your score.
The Verdict
Run the HubSpot AEO Grader for a quick check. Then run our free CitationIQ™ scan to see how AI actually sees your business — and get a real plan to improve it.
Market Disruptors vs. Ahrefs
What Ahrefs Does
Industry-leading backlink analysis, content gap analysis, and organic search tracking. Built for professional SEOs and content teams. Starts at $129/mo.
What Market Disruptors Does
Ahrefs measures traditional search. We measure AI visibility — two separate, increasingly divergent channels. A high Ahrefs domain rating doesn't guarantee AI citations. We optimize specifically for the channel that drives your next call.
The Verdict
Ahrefs is valuable for competitive backlink research. It tells you nothing about your AI citation share, which is what determines your next 50 calls.
Market Disruptors vs. NP Digital
What NP Digital Does
Neil Patel's agency. Well-known, large team, broad service offering. Built its playbook for e-commerce, SaaS, and enterprise brands. Excellent at content marketing at scale.
What Market Disruptors Does
NP Digital will build you a blog strategy and keyword map. We'll build you trade-specific landing pages, AI-optimized schema, and CitationIQ™ monitoring — for a contractor budget, not an enterprise retainer.
The Verdict
If you're an e-commerce brand spending $20K/mo on marketing, NP Digital is credible. If you're an HVAC company trying to get recommended by ChatGPT in your city, you need a specialist who's already solved that problem.
Market Disruptors vs. WebFX
What WebFX Does
Large, well-reviewed full-service digital agency. Strong in traditional SEO, PPC, and web design. Frequently cited in 'best SEO agency' lists. Serves businesses across all industries.
What Market Disruptors Does
WebFX's strength is breadth. Our strength is depth in one vertical. A WebFX account manager handles dozens of industry types. Our team has built AI visibility strategies for HVAC, roofing, plumbing, pool, and lawn — and we track the results by trade.
The Verdict
WebFX is a solid generalist agency. For home services AI visibility specifically, a specialist who only builds for your industry will always out-execute a generalist with many clients across many verticals.
Market Disruptors vs. Digital Shift Media
What Digital Shift Media Does
Digital marketing agency focused on local SEO and reputation management. Serves various local business categories including some contractors.
What Market Disruptors Does
Local SEO and AI visibility are different strategies. Ranking in the Google 3-Pack is not the same as being cited in ChatGPT. We build AI visibility specifically — the emerging channel that traditional local SEO agencies are still catching up to.
The Verdict
Digital Shift Media does solid local SEO work. If you want to be the contractor AI recommends — not just the one that shows up in Maps — that's a different methodology requiring a different specialist.
What We Actually Build for Home Service Companies
Not strategy decks. Not recommendations. The actual work that gets your phone ringing.
AI SEO Foundation
Schema, site architecture, entity clarity, and Google Business Profile optimization — the base everything else builds on.
AEO (Answer Engine Optimization)
FAQPage schema, direct-answer content, voice-search formatting. The tactics that get you cited in AI-generated answers.
GEO (Generative Engine Optimization)
Entity building, citation signals, and authority content that makes AI models confidently recommend your business by name.
Trade Landing Pages
One page per service, written in your trade's language, optimized for the queries your customers actually ask AI.
CitationIQ™ Monitoring
Proprietary live checks: how often does AI mention your business vs. your competitors? Real data, not assumptions.
Local Authority Building
Service-area pages, city targeting, Google Business Profile signals — so AI knows exactly where you work and for whom.
See Where You Stand — Free CitationIQ™ Scan
Your AI Visibility Score in 60 seconds. Real citations, real gaps, real fixes.
Frequently Asked Questions
Ready to Work with the Agency That Only Does This?
Book a free expert consultation. We'll show you exactly how ChatGPT, Perplexity, and Google AI currently see your business — and outline a clear plan to make you the contractor they recommend.
No contracts · Florida-based · Nationwide service · Why Market Disruptors →