JSON-LD
Learn why JSON-LD is the preferred structured data format for AI systems and how to implement it for better AI visibility and accurate citations.
What Is JSON-LD?
JSON-LD (JavaScript Object Notation for Linked Data) is a method of encoding structured data using JSON format. It's the preferred format by Google and most AI systems for implementing Schema.org markup because it's clean, easy to maintain, and doesn't interfere with your HTML.
Unlike older structured data formats (Microdata, RDFa), JSON-LD sits in a script tag in your page's head — separate from your content HTML. This makes it easier to implement, update, and debug without touching your page layout.
For AI visibility, JSON-LD is the gold standard because AI parsers can quickly extract structured information without navigating complex HTML structures.
Real Example: JSON-LD for a Local Business
{ "@context": "https://schema.org", "@type": "LocalBusiness", "name": "Smith's Dental Care", "image": "https://example.com/photo.jpg", "address": { "@type": "PostalAddress", "streetAddress": "123 Main St" }, "aggregateRating": { "@type": "AggregateRating", "ratingValue": "4.8", "reviewCount": "230" } } This gives AI instant access to your business name, location, and review score in a machine-readable format.
Why It Matters for Your Business
JSON-LD is the language AI speaks fluently. Using it means AI systems can instantly parse your business information without ambiguity — leading to more accurate recommendations and citations across all AI platforms.
Frequently Asked Questions
See How JSON-LD Affects Your AI Visibility Score
Run a free CitationIQ™ scan on your business — we check json-ld and 20+ other AI visibility factors.