Market Disruptors vs Scorpion
Scorpion is the largest home services marketing company in the US — and they're genuinely good at websites, Google Ads, and reputation management. But AI search is a different channel entirely, and it's not what Scorpion was built for.
What Scorpion does well
- Beautiful, high-converting contractor websites built specifically for home services trades
- Google Ads and local service ads management — strong PPC track record for contractors
- Reputation management and review generation for local service businesses
- Scorpion Platform — proprietary reporting dashboard showing leads, calls, and revenue
- Massive scale: thousands of contractor clients across HVAC, plumbing, roofing, and more
What Market Disruptors does differently
- AI visibility optimization — getting your business recommended by ChatGPT, Perplexity, and Google AI when customers ask for a contractor
- AEO and GEO as primary services — not available at Scorpion
- Share of Model tracking (MAHI Index™) — measure AI recommendation rate before and after
- Entity strategy and schema implementation built for how AI systems evaluate local businesses
- The AI search channel that Scorpion's model wasn't designed to capture
Feature-by-Feature Comparison
| Feature | Scorpion | Market Disruptors |
|---|---|---|
| Contractor website design & migration | YesBest-in-class contractor sites | YesAI-optimized web design & migration |
| Google Ads / PPC management | YesCore service, strong track record | NoAI visibility specialist — not PPC |
| AI SEO (ChatGPT, Perplexity, Google AI) | NoTraditional SEO and PPC focus | YesDedicated AI SEO across 8 platforms |
| Answer Engine Optimization (AEO) | NoNot offered | YesFull AEO with citation monitoring |
| Generative Engine Optimization (GEO) | NoNot offered | YesCore service with entity strategy |
| Share of Model / AI citation tracking | NoNot offered | YesMAHI Index™ proprietary |
| Reputation management / reviews | YesStrong review generation platform | PartialReview strategy as part of AEO |
| Home services trade specialization | YesThousands of contractor clients | Yes12 trades, AI-specific expertise |
The Verdict
Scorpion is the best in class for traditional home services marketing — Google Ads, websites, and reputation. If you already work with Scorpion for those channels, we're not a replacement — we're the missing piece. AI search is a new channel that Scorpion hasn't built for. We have.
When Scorpion wins
Scorpion wins when you need a full home services marketing platform — Google Ads, a professional website, and reputation management under one roof. They have the scale, the contractor-specific expertise, and the track record for traditional digital marketing.
When Market Disruptors wins
We win when your goal is AI search visibility — appearing in ChatGPT, Perplexity, and Google AI Overviews when local homeowners ask for a contractor recommendation. That's not Scorpion's channel. It's ours. Many of our clients use both.
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